Widnau, Switzerland, 15 February 2022 – Nikita Ducarroz, reigning European BMX Freestyle Champion and Olympic Bronze Medalist, is the latest addition to Riding Culture’s team of high-profile athletes. The 25-year-old BMX park rider joins top riders like FMB Slopestyle World Tour rider Lucas Huppert and world-class skateboarder Jonny Giger on the team of the Swiss brand of ultra-durable jeans and apparel for mountain biking, cycling, skateboarding and BMX.
Born in Nice, France, to an American mother and a Swiss father, Nikita grew up between Geneva and California. Aged 14, Nikita discovered BMX through videos and edits on YouTube and was instantly hooked. It didn’t take her long to progress from learning tricks to entering BMX Freestyle competitions. Following several successful seasons with a number of podium finishes on the UCI BMX Freestyle circuit, Nikita had her big international break-through in 2021 by winning the Olympic Bronze Medal in Tokyo. She also took silver at UCI Urban Cycling World Championships and the European Championship title in the same season.
Nikita says:
“I’m absolutely stoked to join a team with a such a sick vibe. Riding Culture’s tag line of ‘Think less, ride more’ couldn’t be a better fit for me. I’m super excited to embark on this journey and to find out how far we can push this together. We’ve already been busy working on some exciting stuff, so watch this space!”
Kai Glatt, Owner of Riding Culture says:
“As a Swiss company, we’ve been following Nikita’s stellar progression for quite some time already. Her style and her passion for the sport are hard to miss. We’re excited to have Nikita on our team and are looking forward to supporting her on her journey and to working together to extend our women’s collection. The stoke is real!”
Be it in skate parks, on the pumptrack, local dirt jumps, the bike park or on the commute to work, everyone who regularly rides in “civilian” clothing can relate to this issue – their pants start to wear through after a few weeks and the first crash usually means they are wrecked. This is exactly where the Riding Culture Durable Jeans and Chinos come in. Thanks to Riding Culture’s special fabric, the sustainably manufactured pants are virtually indestructible without compromising on comfort, breathability or weight.
Further information on Riding Culture can be found on:
www.ridingculture.com
facebook.com/RidingCulture
instagram.com/ridingculturebicycle
